Mustafa Esengün is the director of system architecture at AR Produkt. He has graduated from the Middle East Technical University undergraduate program and Istanbul Technical University graduate program in Computer Engineering. He has been working on User Experience (UX) and Augmented Reality (AR) technologies and have experience on both theoretical and technical aspects. He has been contributing in designing user experiences for different augmented reality applications to be used for various industrial settings. He also specialized in conducting user researches in order to test effectiveness of the AR products.